From a focused neighbourhood campaign to citywide brand presence, Routen's moving screens give your brand the right coverage for the objective. Here's how advertisers use the network.
The core of the network. Your campaign runs on full-motion digital screens across our moving fleet, reaching audiences wherever the city travels.
Benefit · Broad citywide coverage with digital flexibility.
Best for · Brands that want scale and standout.
Outcome · Sustained presence across Cairo's busiest routes.
Keep your name in front of the city. Sustained, high-frequency exposure that builds recognition and trust over time.
Benefit · Top-of-mind presence across key districts.
Best for · Retail, FMCG, and consumer brands.
Outcome · Stronger recall and citywide familiarity.
Concentrate your campaign on the neighbourhoods that matter to you — ideal for brands that draw customers from specific areas of the city.
Benefit · Focused coverage in your catchment area.
Best for · Retail, hospitality, healthcare, and education.
Outcome · Greater awareness where it counts.
Build fast, citywide awareness around a launch. Saturate key routes and refresh your creative remotely as the campaign moves.
Benefit · High-impact reach in a short window.
Best for · FMCG, retail, and new openings.
Outcome · Rapid awareness and trial.
Drive attendance with a presence the whole city sees. Promote concerts, exhibitions, and openings across the busiest routes in the run-up.
Benefit · Time-bound urgency and broad visibility.
Best for · Entertainment, exhibitions, and venues.
Outcome · Higher awareness and turnout.
Scale coverage with the size of the deployment. Take more of the network for citywide weight, or concentrate it on specific districts and dayparts.
Benefit · Flexible scale, routing, and timing.
Best for · Real estate, FMCG, and national brands.
Outcome · Coverage shaped to your plan.
We help shape your message for moving screens so it lands in seconds.
We plan coverage by neighbourhood, corridor, and daypart to fit your audience.
Change your creative mid-campaign — a new offer or message, instantly.
End-of-campaign reporting on coverage, delivery, and audience reached.
Tell us your objective and target areas — we'll recommend the right coverage and prepare a proposal.